JetBlue Airways (B6) and the Empire State Development recently revealed the Terminal 5 Skywalk at John F. Kennedy International Airport (JFK) in New York on March 1st, 2024. This significant project underscores the robust partnership between JetBlue and the state of New York.
The Skywalk: Enhancing Passenger Connectivity
The newly inaugurated Terminal 5 Skywalk serves as a vital pedestrian link connecting passengers to and from AirTrain services, parking facilities, and the broader New York City area, facilitating seamless transit to JetBlue’s operational hub at JFK. Expected to be utilized by millions of passengers, the Skywalk presents a prime advertising opportunity to promote New York City.
Collaborative Endeavors
Funded by the Empire State Development, the project was executed by teams at Prophet and Jack Morton, who undertook the redesign, production, and installation processes. The new branding integrated innovative designs to reflect JetBlue’s distinct brand identity, while also offering travel tips and encouraging exploration of New York State.
Shared Vision for Promotion
Jeff Goodell, Vice President of Government and Airport Affairs at JetBlue, emphasized the collaborative efforts between the state and the airline in promoting New York as a premier travel destination. He stated, “By investing in this innovative and refreshed Skywalk at JFK’s Terminal 5, we aim to ensure that the many JetBlue customers who utilize this vital pedestrian connection recognize New York as a destination worth experiencing.”
Celebrating Partnership
JetBlue, renowned as the Hometown Airline of New York City, has played a pivotal role in showcasing the cultural and diverse significance of both the city and the state. This enduring partnership has yielded iconic campaigns such as “I Love New York” in 2010 and “I Heart Blue York” in 2011, exemplifying the synergy between JetBlue and New York.
About JetBlue
JetBlue stands as one of the largest airlines in the United States, ranking as the 7th largest passenger airline by volume in 2023. Headquartered in New York City, with its primary hub at JFK, JetBlue maintains a mixed fleet of 288 aircraft, predominantly focusing on the Airbus A320 series. The airline services 114 domestic and international destinations, offering passengers a range of amenities including inflight entertainment and meals, as well as a premium business-class product.
Conclusion
The unveiling of the Terminal 5 Skywalk marks a significant milestone in the partnership between JetBlue and the state of New York, further solidifying their commitment to enhancing passenger experience and promoting New York as a premier travel destination.